Considering both this week’s lecture and reading,“Design and the Democratic ideal” by Jane Pavitt, respond to the following question (approximately 150 ‒ 300 words, as needed):
What kinds of political or ideological messages inform design or the branding of design today? Identify one example and describe in what ways it expresses larger cultural, political, or ideological beliefs.
I believe that in design today that identity is a large ideological message that companies are trying to get a cross to the consumer market. With so many people having items like cellphones, iPod’s and laptops which are similar to one another that giving people there own identity with there personal items.
Cellphones and iPod’s can have thousands of different covers that can be bought. Laptops can also get skins to put on the cover to make it different than other people.
An example I have is the skin, which I am getting ordered for my own Mac. Because many people, (especially in the architecture and design school) have Macs it can be easily switched with someone else’s. My design is meant to represent my identity. With HPA being my last name. Having the background black and HPA in white is to tell that I am a New Zealander. Beat That Beat is reference to music because it is something I love and it is in red, white and blue because they are the colours of England, which I was born in.
This expresses a larger ideological belief because everyone has their own identity and letting people show how they are with their stuff makes people stand out. If people weren’t able to customize their products then it would look like everyone is the same and there is no difference in personality of people.
figure 1 (personally created)
Hpa Richard (2011), designed on http://www.wrappz.co.nz/createyourown
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